Tra cTickets™ is an innovative marketing tool that drives customers into your retail location or trade show booth, generating results such as…
- Increased sales
- Improved brand awareness at point-of-sale
- Acquiring, retaining and cross-selling of customers
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- Launching new products/services
- Seasonal promotions
- Branch openings
- Trade shows
- Any promotion that depends on customer tra c-buildingImagine
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- Attract attention
- Drive traffic
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Trade shows Tabletop shows
- Open house/ new product introductions
- Seminar or event attendance
- Appointment generation
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- Individual retail stores, headquarters or malls
- Grocery/convenience stores and gas stations
- Car dealerships
- Banks
- Restaurants/fast food
- Sporting events, school events, golf courses
- Hotels and motels
- Real estate
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You just ran a promotion expecting 16,000 customers and 178,500 showed up!
MerchandiseThese are the kind of results that marketers are achieving when they use a Tra cTickets™ promotion to attract customers…increase sales…and improve pro ts.
The Tra cTickets™ System is your ticket to the highest tra c levels you can imagine!It’s NOT a scratch-o , it’s NOT a match-n-win…it’s Interactive Consumer Promotion Technology. It tells consumerselectronically, visually what they’ve won —but only after they come to your point-of-sale display!
HOW IT WORKS:
- Everyone’s a winner.
- TrafficTickets™ are distributed to consumers/prospective buyers through direct mail, newspaper inserts and/or handed out in-store or at marketing events.
- Customers have to come into your retail store or trade show booth, visit the point-of-sale display and insert their game ticket to see what prize/discount they’ve won.
- The game piece activates a light on the display, which indicates which one of the ve prizes/discounts has been won.
- Turnkey service includes production of promotional materials, distribution of game pieces and prize ful llment.
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ULTRA HIGH RESPONSE RATES.
Compare: Avg. Response Rate
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| TrafficTickets | 10%–35+% |
| Scratch-Off Promotions | 1-3% |
| Newspaper inserts | 1% |
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VALUE. Higher response rate translates into higher ROI—plus, Tra cTickets™ promotion materials are very cost e ective!
SATISFACTION. More than 95% of those who have used the Tra cTickets™ System say they will use it again and are extremely satis ed with their results.
BUILT-IN SECURITY. System prevents fraudulent copying or printing by utilizing a specially patented ink process and mul-tiple game card positions—creating a totally secure environ-ment.
DATABASE BONUS. Barcodes can be added to the Tra cTickets for data collection and veri cation, enabling you to capture valuable consumer data for future use.
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Case Study
Am South Bank
Objective: New customer acquisition.
Strategy:
Direct mail campaign—Tra cTickets™ were mailed to 800,000 households surrounding 300 branches.
Results: Client was expecting a 2% response (16,000 people). The promotion actually drove 178,500 customers to the branches. Program resulted in high conversion rates and the bank set a new record for most new accounts opened during any 6-week promotional period.
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